Tequila Pardo

The main purpose of Tequila PARDO is to claim the essence of the authentic reposado flavor towards a young adult audience. This mission’s strategy is to use aesthetic, modern and elegant elements to represent the taste experience and captivate its potential buyers, disregarding what already exists in the market.

To honor the process of creating tequila reposado, we made a logo mark that typifies this idea, whose function exposes the brand’s basic essence. Therefore, figurative elements of this development are composed on an abstract reading. It starts with the sunlight followed by the abundance of rain, then the agave blue Weber as the origin axis, 3 oak wood barrels (This amount refers to the time required for the reposado distillation), and finally, the creation of the drink