Hand pouring liquor from a labeled bottle into a shot glass on a wooden surface, accompanied by honey, almonds, and a honey dipper. Tequila Pardo Reposado.

REPOSADO

A hand pouring artisanal tequila from a bottle labeled "Pardo" into a shot glass, placed on a wooden surface next to a bowl of honey with a honey dipper and scattered almonds. Tequila Pardo Reposado.

ESSENCE

Tequila Pardo

2021

SERVICES

  • Brand Identity

  • Art Direction

  • Naming

  • Packaging Design

IDEA

The main purpose of Tequila PARDO is to claim the essence of the authentic reposado flavor towards a young adult audience. This mission’s strategy is to use aesthetic, modern and elegant elements to represent the taste experience and captivate its potential buyers, disregarding what already exists in the market.

To honor the process of creating tequila reposado, we made a logo mark that typifies this idea, whose function exposes the brand’s basic essence. Therefore, figurative elements of this development are composed on an abstract reading. It starts with the sunlight followed by the abundance of rain, then the agave blue Weber as the origin axis, 3 oak wood barrels (This amount refers to the time required for the reposado distillation), and finally, the creation of the drink

HONOR

Five gold abstract line designs on a dark background, including an angular pattern, parallel lines, a radial fan shape, a circle with vertical lines, and a trapezoid. Tequila branding.
Geometric abstract design with a sunburst and circular patterns, accompanied by text 'Hecho en Jalisco MX, 2021' in a circular badge on a white and mustard background. Tequila branding.
Collage of branding elements for Pardo tequila featuring barrels, logo design, typography, and stamp reading "Hecho en Jalisco MX 2021." Tequila reposado branding.
Bottle of artisanal spirit on a wooden board with almonds, a glass of clear liquid, and a honey dipper in a small bowl of honey. Tequila reposado branding.
Bottle of artisanal tequila labeled Fardo on a wooden board with almonds, chocolate pieces, and a shot glass with a coaster. Tequila reposado branding.
Bottle of artisanal tequila on a wooden board with a shot glass, almonds, dark chocolate, a dish of honey, and business cards. Tequila reposado branding.
Bottle of tequila, glass of tequila, honey with dipper, almonds on wooden board. Tequila reposado branding.
Tequila label design featuring text and illustrations in gold and black on a beige background. Tequila reposado branding.
A bottle of tequila labeled "FAINDO Tequila Artesanal" on a black background surrounded by almonds, chocolate pieces, and branded coasters. The label includes details like batch and alcohol content. The coasters say "Hecho en Jalisco MX 2021."
Business cards and yellow circular label on black paper background. Tequila reposado branding.
Close-up of a glass bottle labeled "Fando" with design elements, containing tequila, on a dark background. Tequila reposado branding.
A bottle of Fando mezcal on a textured black background, featuring a white label with gold and black text. Tequila reposado branding.

SPECIAL THANKS TO THE TEAM

  • Eduardo Alcalá | Client

  • Maria Paula Ríos | Photography