SALT
PERMANENCE
Lasál Estudio
2018
SERVICES
Brand Identity
Artwork Design
IDEA
LASÁL Estudio MX® is a project dedicated to interior and set design that emerged from an evolutionary mindset through experiences.
The naming inspiration came from a universal primal element that emerged millions of years ago: Salt (LA-The/SÁL-Salt). Thanks to its construction within the variety of elements and visual compositions as an essential part of life’s evolution, the brand evokes this philosophy through the features that each project dispenses with. The main focus is to communicate and share with the world what someone does to remain without losing respect from where we are immersed.
The brand’s graphic language exposes the harmony of geometric figures, abstractions, hierarchies and rhythms as a result of the ergonomic efficiency and visual richness of the designed spaces.
SPACES
SPECIAL THANKS TO THE TEAM
Fernanda Soto | Client / Senior Designer
Michelle Córdoba Luna | Client / Senior Designer
Héctor Rivera | Photography