El Repostero

The name “El Repostero” alludes to the profession of people dedicated to confectionery, which works as the brand’s business line. However, the role play in using the slogan, the pronoun, and the name in that order, creates a jingle to introduce a character that fits within the logic of Mexican lottery games

The source of inspiration for the brand’s graphic identity was built from the influence of the popular Mexican graphic arts, whose main properties are unwrapped from the manufacture of graphic artists and illustrators who make painted lettering or advertising elements with a wide selection of typographies, colors, rhythms and vibrant contrasts without an orthogonal scheme to follow. With these visual resources in mind, we get attractive results that stand out for their irregularity, ingenuity and creativity.

With this idea, El Repostero seeks to change the organic and subtle trend in the image that follows the confectionery market, with an enriching Mexican style.