PSYCHEDELIA
IMPULSES
Deckster
2021
SERVICES
Brand Identity
Art Direction
Naming
Artwork Design
Poster Design
Video Motion Graphics
IDEA
DECKSTER is the idealized project of DJ and Producer Diego Martínez to create an immersive atmosphere about our instincts and senses within the Minimal Tech musical genre.
The tagline FREE IMPULSES / BE HUMAN- becomes the answer to a process that dictates the aesthetics and visual translation of the brand: Rhythm and Energy created by music and its dynamic properties—the induced Impulses on our senses to finally reach a new Reality inspired by the known psycho-addictive effects.
The different resources used for the logotypes made reference to this distortion of reality under typographical treatments that create a shape-altering glitch in character proportions, creating compositions with greater personality in the brand’s communication. These elements are fused with the vibrant properties of psychedelic color schemes to bring such compositions to life.
TECHNO
SPECIAL THANKS TO THE TEAM
Diego Martínez | Client / Music Producer